Studio: Color Story, SS12 edition

COLOR STORY } Choosing each colorway for each season has got to be one of the most difficult tasks for me as a designer because I want to make everything in every pretty shade!! It's hard to narrow it down to just a few choices and I seem to always get in trouble for picking too much =D Hehehe. It's difficult because I come from a clothing background and it's just in my nature to always want to pair at least 4-6 colors together to make a "complete" story. Isn't it so fun to mix and match when you have options to choose from though?

Being a boutique brand on a "boutique budget", I've slowly learn to pick and choose my battles. Everyday is a learning experience and we get better and better with each collection! I'm slowly learning to edit, edit, and edit the line! As a designer, I want to produce every design and feel that we need everything because I think from an emotional stand point; but as a business person, you have to edit and think... do we really need that? Can we live without it? How much is this going to cost me to make? The business and production side is literally 90% of fashion, and design is only 10%. With this being said, sometimes it can just suck the creativity out of you as a designer, but you just have to keep on pushing your limits and think outside the box. =)

Okay, I'm babbling... Here's our colorway for SS12. White, because we love a good white hot accessory especially for summer! Apricot, because Orange is the color of the year and wanted to incorporate a nice, but warm shade of Orange. I fell in love with this shade of Aqua and how it looked against the Apricot and Denim Blue. I wanted to add a shade of Blue because there just had to be some sort of Blue for Spring and Summer! Last but not least, a pretty shade of Pale Pink because Pink is one of my favorite colors and I'm always in search of the perfect Pink!! This shade was just right, not too young looking, but more sophisticated in a way. It all paired so well together so I couldn't help it... In the end, I truly listened to my gut feeling and followed my heart with this collection and it turned out to be a success! Yay!!!

We have more exciting news to share and more sneak peeks at our new Fall 2012 Collection coming your way so visit us again soon. Hope you all have a lovely Friday!! =)

<3 B